One test per keyword, per change
Know which change
moved your rankings.
Most SEO tools show you that your rankings moved. RankCause tests whether the change you made actually caused it — per keyword, with the statistics shown — and tells you plainly when the data can't say yet.
No credit card · Requires Google Search Console · Card & crypto accepted
H1 and title tag updated on the marked date.
The shift
Stop explaining ranking drops weeks after they happen.
Most SEO teams find out about a page change by watching the rankings fall. There is a faster way.
Your Monday right now
Ranking drop. No obvious cause. Traffic is already bleeding.
- You open Ahrefs. Positions dropped. Nothing in the backlink log. Helpful.
- You re-crawl in Screaming Frog. 12,000 URLs. 47 minutes.
- You diff against last month's export. Find something — maybe a title, maybe a canonical.
- You ask the dev team. They check Slack history. “Oh yeah, we redeployed last Tuesday.”
- You write a post-mortem nobody wants to read. Best guess. No timeline. No proof.
With RankCause
Ranking drop. Root cause already logged. Fixed before it hits the week's numbers.
- Alert fired the moment the H1 changed. You knew 6 days before GSC did.
- Side-by-side diff: old H1, new H1, who deployed, which commit.
- Ranking chart overlays the change event — exact hour, not “sometime last week.”
- You already rolled back the H1 on Wednesday. Positions are recovering.
- Your weekly report is a one-click PDF: what changed, when, impact, action taken.
The problem
Three silent killers of organic traffic — and why you always notice them last.
Invisible page changes
Developers ship. Content editors tweak. Someone removes a paragraph “for readability” and your top-10 page starts leaking impressions. Nobody tells SEO.
The 3–6 week detection lag
By the time a ranking dip shows up on your GSC chart, the change that caused it is buried under two sprints of commits. Root-cause archaeology burns a full afternoon.
“What changed?” has no answer
Your stakeholders ask the question every Monday. Your rank tracker shows that it moved. Nothing you own shows why. So you guess. And guessing doesn't scale.
How it works
In plain English: you publish a change, and this tells you if it worked.
No SEO score, no black box. Four steps.
-
Connect
Authorise Google Search Console (your CMS is optional). Three clicks, no credit card. This is the one requirement — without GSC there's no ranking data to test against.
-
Track
We crawl your pages and log every change — titles, headings, content, links, schema — timestamped, automatically.
-
Test
When a page changes, we compare that keyword's rankings before and after using a real statistical test — the same kind of check a scientific study uses to rule out coincidence.
-
Verdict
You get a plain answer: the change likely helped, likely hurt, or there isn't enough data yet — with the confidence attached, never a guess dressed up as a fact.
Core feature
Ties page changes to ranking movements — automatically.
Most rank trackers show you that your position went from #8 to #14. RankCause shows you why — because someone changed your H1, removed a paragraph, or added a noindex tag two days before the drop. We pull your real ranking positions from Google Search Console and GA4 traffic alongside them, so you can see whether a position gain actually drove sessions.
- Full change history — every edit to every page, timestamped. Title tags, meta descriptions, H1–H6 headings, body word count, internal links, canonical tags, schema markup, robots meta.
- Side-by-side diffs — see exactly what was added, removed, or modified in any snapshot comparison.
- Change → ranking overlay — every change event is plotted directly on your ranking chart, alongside GSC clicks/impressions/CTR and GA4 sessions.
- Instant alerts for critical changes — be notified the moment a title, canonical, or robots meta changes on a high-priority page.
- Competitor page monitoring — watch what competitors change on their ranking pages, alongside your own.
Change log — last 7 days
Title tag shortened, H1 updated, 3 internal links removed.
Position (avg): #14 → #9 Improved
Meta description removed.
Position (avg): #5 → #11 Declined
All elements stable — title, meta, H1, content unchanged.
Position (avg): #3 — stable
More features
Everything built around your pages.
Page monitoring is the core. These features extend it to give you the full picture of your site's SEO health.
Instant change alerts
Get notified the moment a high-priority page changes — before a ranking drop gives you away. Configurable by page, severity, and element type. Email + webhook delivery.
GSC + GA4 integration
Pull real ranking and traffic data from Google Search Console and Analytics 4. Clicks, impressions, CTR, positions, sessions and conversions — all linked back to change events.
Competitor page monitoring
Watch what your competitors change on their ranking pages. When they update their top content, you'll know before their positions move.
AI citation tracking
See whether your pages are being cited across AI answer engines — a supporting signal alongside your core rankings, not a replacement for them.
Multi-site dashboard
Manage all your sites in one place. See which domains have recent changes, ranking movements, or pending alerts at a glance.
Ranking impact reports
One-click reports that tie page changes directly to ranking outcomes. Export to PDF or share a link — skip the Slack archaeology.
Honest comparison
Where RankCause fits in your stack.
We're not replacing Ahrefs or Screaming Frog. We're filling the gap they never touched: the continuous, correlated layer.
| Rank trackers Ahrefs, SEMrush |
Crawlers Screaming Frog, Sitebulb |
RankCause | |
|---|---|---|---|
| Shows ranking positions | Yes | — | Yes |
| On-demand site crawl | Partial | Yes | Yes |
| Continuous page-change detection | — | Manual re-run | Automatic, ongoing |
| Correlates edits to ranking moves | — | — | Core feature |
| Instant alerts on SEO-critical edits | — | — | Title, canonical, robots, H1 |
| Catches rogue dev deploys | — | Only if you re-crawl | Yes |
| Native GSC + GA4 integration | GSC only | — | Both |
| Internal linking engine w/ link equity | — | Basic report | Private, on your data only |
| AI / GEO citation tracking | — | — | Supporting signal |
| Client-ready change-to-ranking reports | Manual | — | One-click PDF |
| Starting price | $129–$499/mo | £199/yr (desktop) | $59/mo |
Deep analytics
SEO Impact Lab
Connects what changed on your pages to what happened to your rankings, without stitching four dashboards together.
Change impact analysis
See exactly how each page change affected your rankings — a title update, a removed meta description, tested against your ranking history.
Keyword cannibalisation
Detect pages competing against each other for the same keywords so you can consolidate instead of splitting ranking power.
Page volatility scores
Know which pages are stable and which are constantly fluctuating, so attention goes where it's actually needed.
Available on Pro & Enterprise plans.
New tool
Internal linking that understands your site.
The engine maps your site architecture, tracks how link equity flows between pages, finds orphan content, and suggests exactly where to place every link — on your own data, nothing sent to a third party.
Link equity mapping
See how authority flows through your site — which pages are hubs, which are starving for links.
Content relevance analysis
Every page's titles, headings and body content are analysed so suggestions are based on true relevance, not surface word-matching.
Topical cluster detection
Find isolated content silos and cross-linking opportunities automatically.
Orphan page rescue
Pages with zero inbound links are invisible to search engines. We find every one and suggest which pages should link to them, with anchor text.
One-click link suggestions
Every suggestion names the source page, target page, anchor text, and the exact sentence to link from. Approve, reject, or bulk-apply.
Runs on your data only
The engine runs entirely on your own crawled content. Nothing is sent to a third-party AI provider.
Included in Pro & Enterprise plans. Available as $29/mo addon for Starter & Growth.
CMS integrations
Connect your CMS. Detect changes automatically.
Connect your CMS and get notifications when pages are updated, new content is published, or critical SEO elements change.
WordPress
Plugin + webhook notifications on every post, page, and custom post type change.
Shopify
Admin API tracking for product pages, collections, blog posts, and theme changes.
Webflow
Data API v2 and webhooks monitor CMS collection items, pages, and site publishes.
Wix
REST API integration pulls page changes, blog updates, and product modifications.
Ghost
Admin API integration detects post and page content changes in real time.
Drupal
Module sends notifications via JSON:API whenever nodes are created or updated.
Squarespace
Content API polling for page and blog changes, triggering re-crawls.
HubSpot CMS
Private App API tracks blog, landing page, and website page modifications.
Custom CMS / Webhook
A generic webhook endpoint connects any CMS, headless system, or custom publishing pipeline.
Who it's for
Built for whoever owns the outcome.
Whether you built the site yourself, run SEO in-house, or look after a portfolio of clients — RankCause replaces guesswork with timestamped proof.
Founders & business owners
You built the site. You can't afford to watch it quietly bleed traffic.
“I don't have time to learn 40 SEO acronyms. I need to know the moment something on my site breaks.”
- Plain-English alerts when something SEO-critical changes
- One dashboard for your whole site
- Or hand the keys to our team and skip it entirely
In-house SEO & marketing
You're accountable to the board. You need receipts, not vibes.
“I stopped finding out about on-page changes from ranking reports. Now I know the same hour the deploy lands.”
- Catch rogue dev pushes before GSC does
- End “who changed this H1?” post-mortems
- Bring a full changelog to every stakeholder review
Agencies & freelancers
Your retainer lives and dies in the monthly report.
“Every client call now opens with a timeline of exactly what we shipped and what it did to their rankings.”
- One-click white-label PDFs tying edits to outcomes
- Monitor client sites from one dashboard
- Defend every billable hour with timestamped proof
Concierge SEO · done-for-you
Don't want to run the dashboard yourself? Our team can run it for you.
Hand us the keys. We configure RankCause around your site, watch it, fix what breaks, and send a plain-English report every week.
- Full setup. We connect your CMS, GSC and GA4, and calibrate monitoring for your top pages.
- Weekly report in your inbox — what changed, what ranked, what we fixed, what's next.
- Monthly strategy deep-dive — opportunities, competitor moves, content gaps, and the next steps we're shipping.
- A named SEO analyst, reachable by email, replies within one business day.
- Priority fixes included. A broken canonical, a rogue noindex, a botched H1 — triaged before it hits your traffic.
From $799/mo · 30-day satisfaction guarantee · Cancel anytime
Weekly report — week of 14 April
Morning — here's everything that happened on your site this week and what we did about it.
What ranked: /blog/seo-checklist/ moved from #14 to #9 after an H1 rewrite.
What we fixed: broken canonical on /services/ — caught 02:14 Tue, fixed by 09:40.
How we handle not knowing
We won't show you a number we don't have.
Simple pricing
Start free. Scale as you grow.
3-day free trial on all paid plans. No credit card required to start. AI features require a paid plan — there's also a free Community plan (no product access, no AI) for anyone who just wants to follow along.
Starter
For freelancers monitoring their own sites.
Start free trial- 5 websites, 3 competitor sites, 500 total pages
- Daily crawls · GSC integration · 30-day history
- 1,000 AI credits/mo
- Email support
- Internal Linker: +$29/mo addon
Growth
For growing teams who need deeper insights.
Start free trial- 15 websites, 5 competitors/project, 2,500 total pages
- 12h crawls · 6-month history
- AI change explanations — 3,500 AI credits/mo
- Priority support
- Internal Linker: +$29/mo addon
Pro
For serious operators — large sites, in-house teams, or agencies.
Start free trial- 50 websites, 15 competitors/project, 10,000 total pages
- 6h crawls · 12-month history · 10 user seats
- 12,000 AI credits/mo · webhooks & API access
- Internal Linker included
Enterprise
Unlimited domains · hourly crawls · 60,000 AI credits/mo · SSO/SAML · dedicated account manager
Card, Bitcoin, Ethereum, USDC and DAI accepted, via Coinbase Commerce. See the full plan comparison →
Free forever · no signup
Free SEO tools for everyone.
Single-purpose utilities that solve one problem fast. No account required — just open and use.
JSON-LD Schema Generator
Generate rich snippet structured data for Article, Product, FAQ, Recipe, LocalBusiness and more.
SERP Snippet Previewer
See your Google result in real pixels — desktop & mobile — the way Google actually truncates.
Meta Tag Analyzer
Full head audit: title, description, OG, Twitter Card, canonical, robots, hreflang, JSON-LD.
OG & Twitter Card Preview
See how your URL unfurls on FB, X, LinkedIn, Slack, Discord & iMessage.
Redirect Chain Checker
Trace every hop with status codes + latency. Spot loops, 302→301 mixups, and HTTPS downgrades.
Security Headers Scanner
Grade any URL A+ to F — HSTS, CSP, X-Frame-Options, Referrer-Policy, COOP/COEP + concrete fixes.
Broken Link Checker
Scan any page for 404s and dead redirects in seconds — real HTTP codes, CSV export.
robots.txt Tester
Test any path against your robots.txt for Googlebot, Bingbot, GPTBot — longest-match-wins logic.
Hreflang Tag Generator
Build a valid hreflang cluster with x-default + XML sitemap output. Validation built-in.
FAQ
Common questions
Do I need Google Search Console?
Yes, and it's worth knowing that up front. Every ranking position we test against comes from your real Google Search Console data — there's no causal test without it. If you don't have GSC access for the domain you want to monitor, this isn't the right tool for you yet. Connecting it takes about three minutes once you do.
What does “statistically significant” actually mean here?
It means the ranking move after your change is bigger than what normal day-to-day noise would explain on its own — the same kind of check a scientific study runs before saying a result is real or just noise. When you change several things at once, we also correct across the whole batch, because testing enough changes at p<0.05 will eventually produce false positives by chance. And when there isn't enough ranking history yet to say either way, we tell you that instead of forcing a verdict.
Exactly what on-page elements do you track?
We track title tags, meta descriptions, H1–H6 headings, canonical URLs, robots meta tags, word count, internal link count and targets, image alt attributes, structured data (schema markup), og:title and og:description, and more. Any change to any of these triggers a log entry and optional alert.
How quickly do you detect page changes?
Pages are crawled daily. High-priority pages can be set to check more frequently. When a change is detected, you receive an alert immediately — typically within minutes of our next scheduled crawl cycle completing.
How is the ranking data connected to page changes?
We pull position data daily from Google Search Console via the API. Every change event we log is timestamped and plotted against your ranking timeline for that URL — what changed, when it changed, and what happened to your position in the days and weeks following.
Can I track pages on sites I don't own (competitors)?
Yes. Competitor page monitoring is available on every paid plan (3 competitors on Starter, 5 per project on Growth, 15 per project on Pro, unlimited on Enterprise). You won't have their GSC data, but you'll know the moment they update their content, headings, or structure.
Does this replace tools like Ahrefs or Screaming Frog?
Not entirely — those are excellent tools for backlink analysis and one-off technical audits. RankCause specialises in continuous monitoring: tracking changes over time, correlating them to ranking data, and alerting you in real time. Think of us as the always-on layer on top of your existing toolkit.
What happens after the 3-day free trial?
You choose a plan and your monitoring continues uninterrupted. If you don't subscribe, your account moves to a read-only state — your data is preserved for 30 days so you can export it. No credit card is required to start the trial, and you can cancel before it ends with no charge. AI features are switched off for the whole trial (and on the free Community plan) — they come with a paid plan.
I don't know anything about SEO. Can someone on your team run this for me?
Yes — that's exactly what our done-for-you service is for. From $799/mo, we set up RankCause on your site, monitor it, fix anything SEO-critical that breaks, and email you a plain-English weekly report plus a monthly strategy deep-dive. You get a named human SEO analyst, reachable by email, and you never have to log into a dashboard unless you want to.
Do you accept cryptocurrency payments?
Yes. We accept Bitcoin (BTC), Ethereum (ETH), USD Coin (USDC), DAI and other major cryptocurrencies via Coinbase Commerce, on all plans. Choose “Pay with Crypto” at checkout — transactions are verified on-chain and your plan activates automatically once the payment is confirmed.
Stop finding out from a traffic drop. Find out first.
Every page change on your site is a ranking opportunity or a ranking risk. RankCause makes sure you never miss either — whether you run it yourself or let our team run it for you.
3-day free trial · No credit card required · Cancel anytime · Card & crypto accepted